Channel Manager - Social Media (M/F/D)*

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TGW Logistics

Define and evolve TGW’s global social media strategy with a clear focus on customer and prospect engagement
Translate TGW’s business strategy, portfolio priorities and messaging into social media narratives that resonate with target audiences
Ensure accurate, consistent and compelling representation of TGW’s portfolio and expertise across all social channels
Work closely with Corporate Communications to align social media messaging with corporate narratives, announcements and positioning
Define KPIs focused on reach, engagement quality, audience growth and contribution to customer touchpoints
Monitor and analyze content and channel performance by topic, industry and audience segment
Identify opportunities to improve engagement, clarity of messaging and portfolio visibility
Work with regional Customer Units to adapt global priorities into locally relevant social media engagement

5-7+ years of experience in social media, digital marketing or communications, preferably in a B2B or technology-driven environment
Experience managing customer-facing and brand-driven social media communication and experience working closely with Corporate Communications or brand teams
Strong understanding of platform mechanics, algorithms and engagement best practices
Demonstrated ability to translate complex offerings into clear, engaging social media narratives
Experience coordinating social media activities across multiple stakeholders and regions
Strong analytical mindset with experience defining KPIs and interpreting engagement data and high sensitivity for brand, messaging and reputational risk
Courage to test, learn and optimize based on insights as well as curiosity to stay on top of evolving social media trends and formats
Excellent English language skills (C1-C2 level). Working knowledge of German/Spanish/French is a plus

Participation in an agile team, latitude, clear objectives and regular feedback
Wide variety of tasks and room for creativity
Responsibility in a successful international company with a strong focus on culture and values
A reliable and stable employer based on the philosophy „Focusing on People Learning and Growing“
Exciting, international projects for renowned customers
Support in reconciling work and family life (flexible working hours, flex time, home office, company child care facility, etc.)
An attractive salary in line with the market, which can be above the collective agreement depending on qualifications and experience. The minimum gross basic salary based on full-time employment per year is 47.547 Euro.